Leah Wood for #ReformMHRA

TM Media PRUncategorizedLeah Wood for #ReformMHRA

TM Media is working with the National Health Federation on their #ReformMHRA campaign.

The campaign group are lobbying for a MHRA (Medicines and Healthcare products Regulatory Agency) free from the influence of the pharmaceutical industry.

The Brief

Create an awareness campaign for the #ReformMHRA parliament petition, that would appeal to the UK population concerned about the UK’s current medical industry and engage potential new supporters.

Our Response

We built a fully integrated online hub for #ReformMHRA including a parliament petition, MHRAremodel website, Facebook and Twitter.

Enlisting the support of celebrity model and campaigner Leah Wood (daughter of Ronnie Wood), boosted the presence of ReformMHRA with a through provoking photoshoot and social media support.

Utilising a variety of content, we engaged an audience on social media channels with imagery, video, relevant news articles and research. Providing the audience with the necessary information to make an informed decision on supporting the petition.

With a combination of targeted posts and eye-catching visuals, the campaign captured the attention of medical professionals, alternative/ natural treatment advocates, celebrities and campaigners.dsc_3974dsc_3980-copy

The Results

  • Fully active Facebook page, Twitter, website, email address and Parliament petition
  • Over 98,000 campaign post engagements
  • Coverage in Mail Online and The Daily Express
  • Social media support from celebrities Ronnie Wood, Jo Wood, Leah Wood and Kerry Katona

The #ReformMHRA campaign in still in progress.dsc_3949dsc_4015

Links

https://petition.parliament.uk/petitions/17257

https://www.facebook.com/MHRAremodel/

https://twitter.com/ReformMHRA

http://www.mhraremodel.com

 

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