TM Media is working with the National Health Federation on their #ReformMHRA campaign.
The campaign group are lobbying for a MHRA (Medicines and Healthcare products Regulatory Agency) free from the influence of the pharmaceutical industry.
Create an awareness campaign for the #ReformMHRA parliament petition, that would appeal to the UK population concerned about the UK’s current medical industry and engage potential new supporters.
We built a fully integrated online hub for #ReformMHRA including a parliament petition, MHRAremodel website, Facebook and Twitter.
Enlisting the support of celebrity model and campaigner Leah Wood (daughter of Ronnie Wood), boosted the presence of ReformMHRA with a through provoking photoshoot and social media support.
Utilising a variety of content, we engaged an audience on social media channels with imagery, video, relevant news articles and research. Providing the audience with the necessary information to make an informed decision on supporting the petition.
With a combination of targeted posts and eye-catching visuals, the campaign captured the attention of medical professionals, alternative/ natural treatment advocates, celebrities and campaigners.
- Fully active Facebook page, Twitter, website, email address and Parliament petition
Over 98,000 campaign post engagements
- Coverage in Mail Online and The Daily Express
- Social media support from celebrities Ronnie Wood, Jo Wood, Leah Wood and Kerry Katona
The #ReformMHRA campaign in still in progress.